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true

Color Happy

lady with pink/purple hair on step

Make The Perfect Shade of Awesome Last

When you love your hair color this much, you want it to remain as rich, vibrant, bright and true as the day you walked out of the salon … for as long as possible.

Protect Hair Color for up to 24 Washes with Silicones Solutions from Dow

Consumers want more mileage out of their hair color, and you can help them achieve it with cleansing conditioners formulated with silicones from Dow for long-lasting hair color.

The Difference is Easy to See!

After 24 treatments with cleansing conditioner (% refers to active silicone level):

Hair examples after 24 treatments with cleansing conditioner.

Silicone Benefits for Cleansing Conditioners

  • Long-lasting color protection for up to 24 washes
  • More intense color for the first 4 washes
  • Better color intensity and color trueness
  • Enhanced hair volume and fast drying

Explore DOWSIL™ brand Silicones for Long-Lasting Color 

DOWSIL™ CE-7114 Silicone Quat Microemulsion INCI Name: Silicone Quaternium-16 (and) Undeceth-11 (and) Butyloctanol (and) Undeceth-5
DOWSIL™ CE-8411 Smooth Plus Emulsion INCI Name: Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer (and) Polysorbate 20 (and) Butyloctanol
DOWSIL™ CE-7081 Smart Style INCI Name: Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer (and) Undeceth-11 (and) Undeceth-5

Color Happy Product Guide
Explore solutions for color protection

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