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Heat Protection and Hair Repair

Japanese woman curling her hair

Turn Up the Heat, Turn Down the Damage

Consumers want styling flexibility without compromising the health and strength of their hair. To prevent damage and breakage, heat protection is critical prior to subjecting strands to the high temperatures of styling tools.

Heat protection solutions from Dow shield hair from the damaging effects of thermal styling, so consumers do not have to compromise between great-looking style and healthy-looking hair.

Heat Protection

  1. Defend against damage caused by heat styling, up to 230°C/446°F 
  2. Preserve cuticle integrity 
  3. Up to 98% reduction of hair breakage
  4. Restore hair’s healthy, hydrophobic state 
  5. Maintain hair suppleness

Ease of Styling and Long-Lasting Style

  1. Improve hair alignment after blow drying 
  2. Decrease number of straightening iron passes: up to 50% faster styling 
  3. Create long-lasting shape with frizz control 
  4. Eliminate flyaways
The advantages to using silicone hair products

Tested on different hair types (Caucasian slightly bleached, Frizzy Type B, Latino)

Test the Tress

The scientists at Dow developed new test methods for heat protection based on real world consumer hair care behavior and incorporated higher temperatures of up to 230°C/446°F. ProtecTRESS silicone solutions offer proven benefits and fully substantiated claims.

ProtecTRESS Product Guide
Turn up the heat, turn down the damage with silicone solutions
from Dow.

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