Turn Up the Heat, Turn Down the Damage

Consumers want styling flexibility without compromising the health and strength of their hair. To prevent damage and breakage, heat protection is critical prior to subjecting strands to the high temperatures of styling tools.

Heat protection solutions from Dow shield hair from the damaging effects of thermal styling, so consumers do not have to compromise between great-looking style and healthy-looking hair.

^{Tested on different hair types (Caucasian slightly bleached, Frizzy Type B, Latino)}

Test the Tress

The scientists at Dow developed new test methods for heat protection based on real world consumer hair care behavior and incorporated higher temperatures of up to 230°C/446°F. ProtecTRESS silicone solutions offer proven benefits and fully substantiated claims.