Optical Appearance Solutions
Put Your Best Face Forward with Dow’s Optical Appearance Toolkit of Solutions
Generations That Are Driving Change in Beauty Care – No Filter Needed
With selfies a part of daily life, the iGeneration and Millennials want a photo-ready, flawless look – without the use of photo filters. Older generations want to put their best face forward, too, and are on the lookout for products that blend away their imperfections for a more youthful appearance and improve the health of their skin over time.
To create that perfect look, consumers are seeking products that have an immediate effect. Soft-focus, optical appearance technologies from Dow can help you develop new products with a smartphone in mind and meet the new demands of consumers. These solutions include anti-agers, primers, technologically advanced foundations, alphabet creams, contouring products, strobers and color correctors, in forms from anhydrous, oil-in-water, water-in-oil, to hydrogel.
Benefits of Optical Appearance Solutions:
- Enable selfie beauty products
- Mask fine lines and wrinkles
- Minimize pore appearance
- Absorb sebum
- Enhance sensory attributes
- Reduce redness
- Ready to use for primers
- Water-based and anhydrous systems
- Listed in the Catalogue of Cosmetics Ingredients used in China
- Processing-time advantages