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Optical Appearance Solutions

Optical Appearance

Put Your Best Face Forward with Dow’s Optical Appearance Toolkit of Solutions

Generations That Are Driving Change in Beauty Care – No Filter Needed

With selfies a part of daily life, the iGeneration and Millennials want a photo-ready, flawless look – without the use of photo filters. Older generations want to put their best face forward, too, and are on the lookout for products that blend away their imperfections for a more youthful appearance and improve the health of their skin over time.

To create that perfect look, consumers are seeking products that have an immediate effect. Soft-focus, optical appearance technologies from Dow can help you develop new products with a smartphone in mind and meet the new demands of consumers. These solutions include anti-agers, primers, technologically advanced foundations, alphabet creams, contouring products, strobers and color correctors, in forms from anhydrous, oil-in-water, water-in-oil, to hydrogel.

Benefits of Optical Appearance Solutions:

  • Enable selfie beauty products
  • Mask fine lines and wrinkles
  • Minimize pore appearance
  • Mattify
  • Absorb sebum
  • Enhance sensory attributes
  • Reduce redness
  • Ready to use for primers
  • Water-based and anhydrous systems
  • Listed in the Catalogue of Cosmetics Ingredients used in China
  • Processing-time advantages

Express Your #Selfie
Learn more about our suite of optical appearance solutions

Blur the Lines
Add soft-focus benefits to your skin care formulations