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TRENDS LAB

Woman with purple hair, pink lipstick, and smooth skin

Inspiration that Keeps You Ahead of the Trends

At Dow, we know that consumer demands are always changing and transforming into the latest beauty care trends. That is why we are committed to bringing you trend-driven innovative solutions and inspiration that helps you get ahead of the consumer curve.

TRENDS LAB is a platform of concept collections showcasing formulations and products that deliver on tomorrow's beauty trends. Within each collection is a thorough trends analysis paired seamlessly with innovative ingredients and our extensive formulation expertise.

Be inspired and explore formulations and solutions for tomorrow’s beauty care trends.

Trends Lab Concept Collections

Values in Motion
Our values give us meaning, drive us, and motivate us.

Be Brave. Be Happy.
Formulations to play, experiment and live.

Life Without Boundaries
Go beyond boundaries.

We Unite
It's time for us to unite.

You Are Unique
Reveal natural beauty.

Urban Beauty
Formulations for urban consumers.