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Be Brave Be Happy

Fun girl with pink hair, makeup done, and sticking her tongue out

Be a Little Braver … Live a Little Happier

TRENDS LAB by Dow Consumer Solutions identifies major trends that will drive tomorrow’s consumer demand in beauty — and helps create innovative formulations that will help position your products to meet them.

Be Brave, Be Happy: New Formulations for New Trends ...

Jumping girl with colorful balloons in her hand.

Healthy

Feel Healthy and Happy ― feeling good and being positive for all four seasons of your life

Guilt-Free

Live Guilt-Free ― feeling desirable (at any age), embracing the grey (or not) and treating yourself

Unconventional

Be Unconventional ― being traditional with a modern twist, being different and unique and celebrating you

Experimental

Be Experimental ― trying new things, sampling products and new looks and simply having fun

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