Be Brave Be Happy
Be a Little Braver … Live a Little Happier
TRENDS LAB by Dow Consumer Solutions identifies major trends that will drive tomorrow’s consumer demand in beauty — and helps create innovative formulations that will help position your products to meet them.
Be Brave, Be Happy: New Formulations for New Trends ...
Feel Healthy and Happy ― feeling good and being positive for all four seasons of your life
Live Guilt-Free ― feeling desirable (at any age), embracing the grey (or not) and treating yourself
Be Unconventional ― being traditional with a modern twist, being different and unique and celebrating you
Be Experimental ― trying new things, sampling products and new looks and simply having fun