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Life Without Boundaries

Woman with bold makeup and hair

Versatile, Functional and Fashion-Forward

Today's global village is rapidly dissolving many traditional borders of time and distance. Consumers are influenced by exciting trends, no matter where they happen … and they want them immediately.

Western consumers seek new trends from Asia. Intense color on the face and hair are important "next generation" statements. Consumers look for cutting-edge experiences in exciting new product forms. In beauty care, life today is truly without boundaries.

This latest edition of our inspiring TRENDS LAB collection includes ideas to help you create innovative new formulations … so you can meet the demand created by modern trends from all over the world.

Crossover

The interplay of styles across generations, genders and geography with sensory experiences prized in Asia and now eagerly being adopted by Western consumers.

Gen Z

Expresses individualism and experimentation... through intense, dramatic color that defies convention.

Virtual Reality

Creates entirely new experiences and styles influenced by such trends as 3D printing and holographic effects.

Great Expectations

Seeking unique and unforgettable experiences inspired by the wonders of nature.

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