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2019.03.12

Dow Collaboration in Action: Paris Shoppers Experience Comfort, Performance Advantages of Custom Silicone Midsoles Designed and 3D-Printed Onsite

Third-millennium exhibition at Paris shopping mall becomes consumer proving ground for breakthrough 3D-printable silicone elastomer from Dow used in ECCO Shoes’ footwear customization platform.

Visitors to the interactive, experiential “Geek Mais Chic” exhibition at Le Bon Marché Rive Gauche, a premium shopping mall in Paris, are finding themselves at the intersection of technology and fashion, becoming the first to experience the “made-for-me” benefits of a footwear customization collaboration between Dow, a global leader in silicone elastomer science, innovation and service, and renowned Danish shoe brand ECCO.

ECCO Shoes’ Geek Mais Chic 3D printing exhibit

Making its consumer debut during the Feb. 23 through April 22 exhibition, ECCO’s QUANT-U footwear customization platform employs a breakthrough 3D-printable liquid silicone rubber from Dow to design and print shoe midsoles onsite with a same-day turnaround, creating a new paradigm for shoe fit, comfort and performance.

Developed by by the Innovation Lab of ECCO (ILE), this first-of-its-kind service combines the customer’s individual biomechanical data, SILASTIC™ 3D 3335 Liquid Silicone Rubber from Dow and additive manufacturing (3D printing) to produce silicone midsoles customized to the wearer’s foot shape and natural movements.

ECCO is one of more than 80 international fashion, beauty and lifestyle brands participating in the “Geek Mais Chic” (“Geek but Chic”) exhibition, which kicked off Feb. 22 with a press event. Organizers describe this exhibition as a “cutting-edge event dedicated to digital innovations and technological sensory experiences.” Other featured brands include Smartwater, LEGO, Tag Heuer, Nars, Yves Saint Laurent, Christian Dior, Ralph Lauren, Chloé, Fendi, Gucci and Prada.

Collaborative Innovation
The QUANT-U project was an intense two-year collaboration that brought together ECCO’s more than a half-century of footwear industry knowledge and Dow’s 70+ years of silicone elastomer expertise.

“The QUANT-U collaboration showcases one of the infinite opportunities SILASTIC™ 3D-printable liquid silicone rubbers are opening up for designers seeking part design flexibility and the processing advantages of additive manufacturing along with the performance advantages of silicone rubber,” said Charlie Zimmer global strategic marketing director for Silicone Elastomers at Dow.

SILASTIC™ 3D 3335 Liquid Silicone Rubber
SILASTIC™ 3D 3335 Liquid Silicone Rubber, which ECCO is using in its QUANT-U custom footwear, is a breakthrough material developed by Dow. It is formulated specifically to combine the performance benefits of silicone elastomers with the design and processing advantages of liquid additive manufacturing. It has a low viscosity for smooth printing and a unique rheology for high resolution and accuracy.

In ECCO’s customized shoe midsoles, the exceptional elasticity and recovery of SILASTIC™ 3D 3335 Liquid Silicone Rubber optimizes energy return, cushioning and foot stability. The midsoles are odor-free and do not contribute to bacterial growth. They are water-repellent, yet breathable; are extremely durable; are machine washable; and have a long service life, even in adverse environments.

SILASTIC™ 3D 3335 Liquid Silicone Rubber is one of the latest additions to Dow’s EVOLV3D™ printing technology portfolio (also known as IMAGIN3D™ printing technology in the Asia-Pacific region). This growing collection of innovative solutions for 3D printing was created by Dow in collaboration with German RepRap GmbH, a leading manufacturer of fused filament fabrication (FFF) 3D printers, to expand design freedom and help reduce product development cycles and to offer distinct performance benefits to product designers, manufacturers and end users.

About Dow
Dow combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at dow.com.

For further information, please contact:

Cathy Yang
+1 (989) 496.6965
Cathy.Yang@dow.com

Guillaume Artois
+1 (989) 633.4573
GArtois@dow.com

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