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2019.05.24

Dow Leverages Hands-On Mixology Bar to Boast Formulation Flexibility at NYSCC Suppliers’ Day 2019

Dow has a lot in store for attendees at this year’s NYSCC Suppliers’ Day on May 7-8 with the launch of its first ever, bio-based hair-care polymer and exclusive access to a mixology bar. Attendees can pioneer the evolution of beauty by concocting their own lotions, creams and more, demonstrating how anyone can make high-performance, high-quality personal care products if they have the right solutions.

In addition to experiencing the flexibility of mixing with ACULYN™ Siltouch Rheology Modifier and being among the first to access MaizeCare™ Style Polymer, attendees can explore Dow’s recently launched TrendsLab 2019, a platform of concept collections showcasing formulations and products that deliver on tomorrow's beauty trends.

“Consumers’ heightening demand for sustainable products has beauty brands pivoting to offer more nature-focused products that are good for our people and our planet without breaking the bank,” said Verna Talcott, beauty care market leader for North America at Dow. “This year at Suppliers’ Day, we invite customers to experience firsthand how we push for more sustainable solutions that satisfy both the needs of today’s brand owners and consumers.”

Join Dow onsite at Stand #1411 to explore various technologies aimed to help formulators overcome formulation hurdles, leading to safer, more sustainable and higher performing products.

Hair Solutions Made by Nature, Styled by You
Although demand for natural products has grown significantly in the last few years, product performance continues to be the biggest driver of consumer expectations. This year on-site, Dow will launch its latest innovation MaizeCare™ Style, a bio-based polymer, derived from corn, that provides styling benefits in haircare formulations. The new technology acts as a film-former and styling aid that can range from superior stiffness to soft-touch styling.

At the show we will launch our four product hair styling kit featuring MaizeCare™ Style. This collection showcases cream, gel, wax and spray formulations allowing visitors to experience the unique textures and styling benefits of this innovative product up close. The desire for bio-based hair styling solutions has now met the intersection of performance and sustainability.

Play with Textures at Suppliers’ Day
ACULYN™ Siltouch Rheology Modifier enables formulation ease and flexibility with a light, non-greasy skin-feel and can deliver a large variety of textures, from body lotions to light facial care creams.

Bolstering new and creative ways to demonstrate enhanced sustainability in solutions, attendees are invited to personally experience how the product can be mixed by hand and can be used in products that include oils, waters and butters extracted from plants, fruit, nuts or flowers – some of which include floral water hydrosols, meadowfoam seed oil, rosemary oil, flax seed oil, jojoba oil and more.

Enhance the Beauty of Aging
Designed to excite formulators and brand owners looking to enhance product performance and sensory qualities, this novel technology selectively traps Reactive Oxygen Species to avert their damaging effects from external aggressive factors.

The Dow-patented AgeCap Smooth™ Cosmetic Ingredient is a finalist at this year’s Suppliers’ Day for the “CEW Supplier’s Award: Ingredients & Formulations 2019.” Mirroring the Academy Scientific and Technical Awards, a curated panel of judges from leading beauty and personal care brands will collectively select a winner at the annual Awards Night May 7, 2019.

Inspire Brands to “Engage & Embrace”
Developed by Dow’s personal care experts from around the globe, this year’s TrendsLab 2019 provides customers with a collection of ready to use formulations aligned to the latest global beauty trends. Focusing on skin and hair care, TrendsLab 2019 consists of four themes:

  • Glamorous: Thinking beyond sunglasses and other accessories, what embodies and expresses glamor in cosmetics and body care? Dow’s formulations satisfy the desire for the exceptional, glamorous, assertive femininity.
  • Inclusive Beauty: In diversity lies beauty. Embracing all facets offered by the expression and discovery of beauty, Dow has created a collection of formulations that celebrate diversity.
  • Care: People crave experiences full of meaning, rich sensations, and deep connections to the environment. These responsible formulations from Dow help brands and consumers make a positive difference for people and planet.
  • Customization: Celebrating individuality with precisely tailored beauty is a challenge. Inspiring formulations from Dow let brands rise to the challenge and promise the luxury of having something made ‘just for us’. An interactive app included in the TrendsLab Kit showcases effective approaches to enabling customization in personal care, which will be available for attendees to explore in the digital kiosk.

Visit Dow’s team of experts at NYSCC Suppliers’ Day booth #1411 to learn more, or online at consumer.dow.com and @DowHomePersonal.

About Dow Home and Personal Care Solutions
The Dow Home and Personal Care business (part of the Dow Consumer Solutions Portfolio) offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit consumer.dow.com for more information.

About Dow
Dow (NYSE: DOW) combines one of the broadest technology sets in the industry with asset integration, focused innovation and global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow’s portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in high-growth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately $50 billion in 2018. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit dow.com or follow @DowNewsroom on Twitter.

For further information contact:

Kelly Serke
Dow
(610) 244-7753
kkserke@dow.com

Susan Huddleston
G&S Business Communications
+1 312-648-6700 ext. 2107
shuddleston@gscommunications.com

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